Get rid of the friction in your customer experience. Improve your conversions
You’d be surprised how much friction exists in the customer experience most brands deliver for people from underrepresented and underserved communities.
As a result, conversion rates suffer. Customer success suffers. And retention suffers. No bueno.
When you deliver experiences that demonstrate you understand the identities and communities you want to serve, not only will more of them feel like they belong with you, but conversions, customer success, and retention will all increase.
Not sure about how to eliminate the friction in your customer experience for people who don’t neatly fit into what’s considered to be “mainstream”?
An inclusive customer experience assessment will show you where to focus your energy.
Inclusive marketing enables you to include more people and show them that they belong with you. It also has a direct impact on your business results. Understanding common points of friction throughout the customer journey for people from underrepresented and underserved communities, will equip you to implement solutions that result in better outcomes for both the people you want to serve and your brand.
How the Assessments Work
How consumers from various identities react to the customer experiences brands deliver (user testing examples):
Let's ChatBook an appointment to chat about eliminating the friction in your customer experience
Or shoot me an email at sonia at soniaethompson.com