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What consumers want you to know about representation in marketing [Research]
Representation matters. That means representation in marketing matters.
A while back I was scrolling through Instagram and came across a post from an influencer that I follow. It was an…
This Cupcake ATM Machine Brand Should Teach Inclusive Marketing
There are a number of examples of brands who are doing cool things in the world of inclusive marketing. Today, we’re going to look at one of those more in…
Ep. 77: 5 Common reasons brands hesitate to engage in inclusive marketing (that are costing them sales)
With a growing number of consumers now expecting the brands they buy from to be inclusive, more brands than ever are making inclusive marketing a priority. But there’s still a…
Meet Sonia
Your inclusive marketing strategist, consultant, and educatorI spent more than a decade in marketing growing multi-million and billion dollar brands around the world at Johnson & Johnson and other pharmaceutical companies. And now I’m an inclusive marketing strategist and consultant, on a mission to make more people feel like they belong.