Sonia Thompson, Author at Inclusive Marketing HUB

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Sonia Thompson

176 articles published

A single red flower that is halfway open and tilting over -- is sitting in a long vase with a thin neck, and filled with water. The vase is sitting in front of a blurry but sun-filled window with a white base, on top of a brown table.

Should You Really Send That “Opt-Out of Mother’s Day Emails” Message?

Getting better at brand inclusion: Feedback from consumers

An image of a Black woman wearing a black t-shirt with these names written in white and in all caps: Gordon, Frederick, Malcolm, Booker, & Langston

Representation matters to consumers more than ever [Research]

In the image, we can see makeup desks in perspective, each with an oval mirror.

Ep. 159: Law & Order: Organized Crime’s Danielle Mone Truitt on the realities of representation

81 / 5.000 In the image, we can see a passport, a map, a camera and donuts.

Ep. 158: Creating inclusive video marketing at Wistia, with Taylor Corrado

In the image, we can see two cups representing a man and a woman who are embracing each other and a taller, more colorful can.

Ep. 157: The deal with Target and Amazon boycotts, plus Spotify and Emilia Perez happenings

In the image, we can see a cup of red tea from above.

Ep. 156: 2025 Inclusive marketing trends: Backed by data

In the image we can see a bicycle and an envelope of correspondence as decoration on a desk.

Ep. 155: 5 Inclusive email marketing strategies

In the image, we can see the front of a luxury vehicle in the garden of a mansion.

Ep. 154: How Sonoro is helping Toyota and other brands authentically engage Latino consumers

104 / 5.000 In the image we can see seven toothbrushes with the same style of handle and different bristles.

Ep. 153: Inclusive marketing done right: 7 Examples of brands tackling it in different ways

In the image we can see a lamp holder with a white LED light lamp, with a beige background.

Ep. 152: Build a large and diverse audience with an email newsletter, with Maria Gharib

In the image we can see a library with a variety of books.

Ep. 151: Converting through case studies: How to infuse inclusion for more effectiveness