Sonia Thompson, Author at Inclusive Marketing HUB

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Sonia Thompson

182 articles published

In the image we can see a kind of recipe to enjoy a coffee with milk, cinnamon, and other ingredients.

Your inclusive marketing will struggle without this team dynamic

156 / 5.000 In the image we can see several pots made in three formats: some oval, others rectangular, and others shaped like little pigs, all in white.

The KPI Mistake That’s Costing You Customers (and How to Fix It)

In the image we can see small ornaments in the shape of houses, made of plaster.

What Consumers Expect in 2025: Inside Kantar’s Global Inclusion Index

In a warm environment, we see a vase and in the foreground a sign with the legend Bon Jour

What It Really Takes to Execute a Multilingual Content Strategy That Drives Global Growth

In a white armchair with pillows of the same color, we can observe a scorer and a pen by resting.

Inside the Inclusive Marketing Playbooks of Billion-Dollar Brands (and one million dollar one)

an orange sits on a grey table. At the top of the orange is the stem with two green leaves sticking out on the left side.

Why responsible marketing drives real business impact and growth

A single red flower that is halfway open and tilting over -- is sitting in a long vase with a thin neck, and filled with water. The vase is sitting in front of a blurry but sun-filled window with a white base, on top of a brown table.

Should You Really Send That “Opt-Out of Mother’s Day Emails” Message?

Getting better at brand inclusion: Feedback from consumers

An image of a Black woman wearing a black t-shirt with these names written in white and in all caps: Gordon, Frederick, Malcolm, Booker, & Langston

Representation matters to consumers more than ever [Research]

In the image, we can see makeup desks in perspective, each with an oval mirror.

Ep. 159: Law & Order: Organized Crime’s Danielle Mone Truitt on the realities of representation

81 / 5.000 In the image, we can see a passport, a map, a camera and donuts.

Ep. 158: Creating inclusive video marketing at Wistia, with Taylor Corrado

In the image, we can see two cups representing a man and a woman who are embracing each other and a taller, more colorful can.

Ep. 157: The deal with Target and Amazon boycotts, plus Spotify and Emilia Perez happenings