Visual imagery, and making it more representative is the on-ramp for many brands into inclusive marketing. And while in recent years, a broader range of stock photography and videos has come available showcasing more diverse faces, body types, and families – simply changing up your imagery to include more diverse people isn’t automatic in terms of making them feel like they belong.
So to help you know how to ensure the stock photography you use is inclusive, I chatted with Deyra Jaye Fontaine, an inclusive marketing strategist and certified diversity, equity, and inclusion practitioner who has done a lot of work in the area of inclusive stock photography and has even created a handy guide on it.
Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration and loyalty of more consumers, especially those with differences that are often ignored by brands. I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it.
We cover lots of important topics in this discussion, so you don’t want to miss it.
Key Points
- The power visual imagery has on shaping perceptions
- Why marketers play a role in influencing society with the visual imagery they produce
- How inclusive stock photography is different from traditional stock photography
- Common negative stereotypes that are perpetuated with stock photography used in marketing campaigns
- The biggest mistake brands make with trying to diversify their visual imagery
- Best practices for choosing inclusive stock photography
- How to avoid tokenism in your visual imagery
About Deyra Jaye Fontaine
Deyra Jaye Fontaine (she/her) is an inclusive marketing strategist and certified diversity, equity, and inclusion (DEI) practitioner who helps organizations and individuals use authentic brand values to amplify marginalized voices and close the gap in serving underrepresented communities. She has more than a decade of hands-on marketing and communications experience and uses a multidisciplinary approach when integrating DEI principles and practices into campaigns and content.
Deyra Jaye is a proud mixed heritage woman of Jamaican and Ojibway descent who is based in the land we now know as Canada.
Links
Deyra’s free guide on resources for sourcing inclusive stock photography
Trasnscript
Access the full transcript of the episode here.
If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It really does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, a comment on this episode, a previous episode or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at inclusivemarketing.co/voicemail. That’s inclusive marketing.co/voicemail. I’d love to feature your question and comments on the show.
Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.
Somebody’s waiting on you.
Thanks for listening.
