The Latino community in the U.S. is reshaping the future of consumer markets — yet most brands are missing key opportunities to connect authentically. Did you know Gen Z is already 1 in 5 Latino, and Gen Alpha is 1 in 4?
In this episode, I sit down with Claudia Romo Edelman, CEO and Founder of the We Are All Human Foundation, to discuss the groundbreaking 2025 Hispanic Sentiment Study.
Claudia shares eye-opening insights on how brands are falling short in marketing to Latino consumers and offers actionable strategies to build trust, cultural relevance, and growth.
Whether you’re a marketer, brand leader, or business owner, this episode reveals the most significant growth opportunity you can’t afford to ignore.
2025 Hispanic Sentiment Study – https://www.hispanicstar.org/hispanic-sentiment-study
Links
Apple Podcasts: https://podcasts.apple.com/us/podcast/173-how-to-win-the-%242-8-trillion-latino-market-most/id1604907821?i=1000718851175
Spotify: https://open.spotify.com/episode/0hHouGahEVdf9JwPNBx4xb?si=4e7df578059f42e4
Transcripts
Get the episode transcript here
