Communication is a core part of marketing. And yet it feels like so many brands struggle with communicating in a manner that is both inclusive and authentic. As a result, a lot of times brands struggle with communicating in a manner that doesn’t turn people off or push people away that they would prefer to draw closer.
In today’s episode, I sat down with Dr. Suzanne Wertheim, a linguist, inclusive language expert, and author of The Inclusive Language Field Guide. During our chat, we cover a framework for using inclusive language that gives you the confidence you need to design your communications in a way that makes more people feel like they belong with you.
Links
The Inclusive Language Field Guide
Episode 15: Getting started with inclusive language with Nailah King
Transcripts
Get the episode transcript here
