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Ep. 11: The End of the Majority and What it Means for You with Julye Williams

Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration and loyalty of more consumers, especially those with differences that are often ignored by brands. I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it.     

Key Points

  • When the US will no longer have a majority racial group
  • Why changes in age demographics are a compelling story for marketers to consider
  • The starting point for leading your brand into a world where we live diversity is the norm
  • What to do when you identify inequities that negatively impact certain groups of people
  • What it really means to be an ally
  • What true inclusion is about
  • Why we need to pay attention to intersectionality

Project 2043


Access the full transcript of the episode here.

If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It really does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, a comment on this episode, a previous episode or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at That’s inclusive I’d love to feature your question and comments on the show.

Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.

Somebody’s waiting on you.

Thanks for listening.