SEO is a common strategy marketers use to attract a broader customer base. However, most SEO strategies do not effectively serve the needs of consumers from underrepresented and underserved communities. And as a result, SEO doesn’t often work so well as a customer acquisition strategy for diverse consumers.
But with an inclusive SEO strategy, SEO can effectively serve as a smart customer acquistion strategy for people from underrepresented and underserved communities.
In this episode, I walk you through my framework for an inclusive SEO strategy that will help you attract and retain a bigger, more diverse, and loyal customer base.
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