With a growing number of consumers now expecting the brands they buy from to be inclusive, more brands than ever are making inclusive marketing a priority. But there’s still a number of companies standing on the sidelines when it comes to including people with identities that don’t so cleanly fit into what is considered to be ‘mainstream,’ and it’s costing them sales. Here are the 5 most common objections I hear from marketers about inclusive marketing, along with how to overcome those objections.
Links Mentioned
Episode 65 – The truth about ‘woke’ brands and companies getting political
Transcripts
Get the episode transcript here
