Co-creation is a best-practice strategy in inclusive marketing — but most brands don’t use it consistently or effectively.
In this episode, I sit down with Luis Valadez, Senior Brand Manager at hair care brand got2b, to explore how the brand leans into co-creation to build deeper trust, drive consumer engagement, and fuel growth.
If you want to learn what it looks like to put inclusive marketing into practice at a global level, this conversation is a must-listen.
got2b – https://www.got2b.com/about/co-creation.html
Links
Apple Podcasts: https://podcasts.apple.com/us/podcast/171-the-best-practice-strategy-most-brands-ignore-and/id1604907821?i=1000716707370
Spotify: https://open.spotify.com/episode/0I737TZpOIB0ifK4HxWraU?si=afae9cc87c4644b1
Transcripts
Get the episode transcript here
