Customer intimacy is one of my five pillars of building an inclusive brand. The most effective way to build customer intimacy is through actually talking to your customers. But a lot of brands don’t do this — and get nervous of even the thought of doing so, especially when it comes to people from underrepresented and underserved communities.
So in today’s episode, we’re going to fix that. I sat down with the brilliant Andi Jarvis, the founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in the UK and Ireland. Andi also hosts the Strategy Sessions podcast.
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