It is increasingly becoming more important for brands to consider the physical needs of consumers. Sixteen percent of the world’s population has some form of disability. This often doesn’t include people who have temporary or situational disabilities. Another growing sector of the population where accessibility considerations are growing in prominence is the aging population. Baby Boomers make up 21% of the population in the U.S., with the youngest of this generation beginning to enter their sixties.
Recognizing the unmet need, Michael Graves Design, known as the most accessible design brand, has teamed up with furniture retailers to release the Michael Graves Design for Pottery Barn collection.
In this episode, I sat down with Ben Wintner, CEO of Michael Graves Design to learn more about their approach to creating products that work for a broader group of consumers, as well as about the partnership with Pottery Barn.
Links
Michael Graves Design for Pottery Barn
Transcripts
Get the episode transcript here
