Engaging customers that speak other languages is a smart strategy for brands to grow. But too often, marketers think that an effective multilingual content strategy is just about translating your existing content into various languages.
The reality, doing that may not bring you the results you desire.
In this episode of the inclusion and marketing podcast, I walk you through my framework for implementing an effective multilingual content strategy that enables you to convert more customers.
Links
Episode 127: How to create a multilingual content strategy with Selim Dahmani
Transcripts
