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Ep. 61: How to deal with resistance to inclusion

There is resistance to inclusion and inclusive marketing, and that resistance is causing some marketers to hesitate and rethink their approach.

That’s a mistake.

Resistance to inclusion isn’t new. We’ve been here before as a society, and there’s already been much written on the topic. In this episode I explore the resistance, and how to deal with it so you can continue to embrace the future of marketing: inclusive marketing.

Links mentioned in this episode

Inclusion & Marketing – episode 56: Inclusive Marketing Lessons from Bud Light’s Dylan Mulvaney Fumble

MLK’s ‘Letter from Birmingham Jail’

Audio/Video version of MLK’s ‘Letter from Birmingham Jail’

The Five Heartbeats – “You Sure You Want to Hang with Old Eddie Kane


Get the full Transcript of the episode here

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