A core element of being effective with inclusive marketing, and therefore any inclusive marketing strategy — is data.
We’ve got to know not just the rates at which your customers overall achieve success, but we’ve also need to know what that data looks like by subgroup.
In other words, we need to find out if everyone is achieving success at the same rates.
Now I’ve noticed the as I talk to different people and marketers about this, at times the thought of capturing and analyzing data in this manner feels uncomfortable.
So I thought it would be helpful to have a dialogue about this with someone who is steeped in data – particularly by subgroup all day every day.
After this short break – you’ll hear my conversation with Deborah Pickett — who will be bringing her expertise with data in the education system — and we’ll apply it to what you do in marketing’s
This is not Deborah’s first time on the show —- she stopped by way back in episode #19 – The Critical link between equity and customer success. It was a really great episode if I do say so myself, so if you haven’t listened, I’ll drop a link to it in the show notes so you can check it out.
Links
Episode 19: The critical link between equity and customer success with Deborah Pickett
Transcripts
Get the episode transcript here
