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Ep. 23: How Consumers Want You to Celebrate Heritage Months with Arturo Gutierrez

Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration and loyalty of more consumers, especially those with differences that are often ignored by brands. I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it.     

I’ve been waiting to share some exciting news and the wait is over. Inclusion and Marketing is now part of the Creators program at the HubSpot Podcast Network. The audio destination for business professionals, HubSpot Creators, is a new accelerator program to seek out and invest in emerging podcast creators globally. I’m in good company with podcasts like Content as Profit, Work at Life, and No Straight Path. Check out the shows and learn more about HubSpot creators at

Key Points

*Why brands should consider celebrating heritage months for diverse communities

*How you should be thinking about the people who are buying your product

*Why so many diverse communities are indifferent to heritage month campaigns, and what to do about it

*What you should and shouldn’t be measuring as it relates to heritage month celebrations

*How brands should think about the objective of heritage month campaigns

*How to ensure your heritage month celebrations leave a lasting impact

* What diverse communities want from brands during heritage months and beyond?



Access the full transcript of the episode here.

If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It really does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, a comment on this episode, a previous episode or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at That’s inclusive I’d love to feature your question and comments on the show.

Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.

Somebody’s waiting on you.

Thanks for listening.

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