Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration, and loyalty of more consumers, especially those with differences that are often ignored by brands.
I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it.
Micro-aggressions are like little pinches, slaps, and punches people from marginalized communities all too often at work. Sometimes the people delivering the micro-aggresions are aware that they are committing them, and other times they are both completely oblivious they are delivering them, and of the impact it has on the recipient.
Micro-aggressions prevent and ruin inclusive cultures. If you want everyone on your team to feel like they belong — including your talent from underrepresented and underserved communities, you’ve got to stamp out micro-aggressions from your culture.
A smart starting point is to be aware of common micro-aggressions people on your team could be experiencing. In this episode, Black talent share common micro-aggressions they’ve experienced, how they deal with them, and how it impacts their working relationships.
Go to Listen to Them for all the episodes in this special series, and to get details about the live masterclasses happening February 22-24 to help you build action plans based upon the insights gleaned from this special series.
Access the full transcript of the episode here.
If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, comment on this episode, a previous episode, or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at inclusivemarketing.co/voicemail. That’s inclusive marketing.co/voicemail. I’d love to feature your question and comments on the show.
Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.
Somebody’s waiting on you.
Thanks for listening.