People want authenticity in their food.
We need authenticity in our relationships. And we definitely crave authenticity in marketing.
Today, we’re going to talk about authenticity in marketing.
These days especially, more and more consumers want brands to be authentic. That is one of the things that makes inclusive marketing – and really, most marketing effective. Authenticity.
Links
Episode 97 – Inclusive marketing ethics
Basketball Players Read Mean Tweets – Jimmy Kimmel
Fresh Prince of Bel-Air cheesesteak clip
Kendall Jenner Pepsi commercial
Ben & Jerry’s bans 2 scoops of the same flavor
Transcripts
Get the episode transcript here
