Skip to content Skip to footer

Ep. 98: How to be authentic in your marketing (and where brands mess up)

People want authenticity in their food.

We need authenticity in our relationships. And we definitely crave authenticity in marketing.

Today, we’re going to talk about authenticity in marketing.

These days especially, more and more consumers want brands to be authentic. That is one of the things that makes inclusive marketing – and really, most marketing effective. Authenticity.


Episode 97 – Inclusive marketing ethics

Shaq Buick Commercial

Basketball Players Read Mean Tweets – Jimmy Kimmel

Fresh Prince of Bel-Air cheesesteak clip

Kendall Jenner Pepsi commercial

Ben & Jerry’s bans 2 scoops of the same flavor


Get the episode transcript here

Leave a comment