Search engines connect interested consumers with willing brands. That’s why smart brands optimize focus on SEO to make it easy for these curious customers to find them.
But too often, brands forget about customers who have the problem their brand solves when it comes to consumers who speak other languages — even when they are equipped to serve customers who speak other languages.
In this episode I sat down with Sarah Moon, an SEO marketing and business strategy consultant, to cover practical ways you can do multilingual SEO to so you can attract and convert consumers who are looking for what your brand offers.
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