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Ep. 100: Research strategies big brands are using to deliver better customer experiences with Santronya Smith

More brands are acknowledging the many ways consumers are different, and adjusting their marketing approach accordingly to ensure they make all the people they serve feel like they belong with them.

In this episode, I sat down with Santronya Smith, Director of Enterprise Sales at Suzy, a market research company, where we chatted about strategies some of the brands she’s worked with have used to do a better job of connecting with and serving consumers from underrepresented and underserved communities.

Santronya Smith on LinkedIn


Get the episode transcript here

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