eCommerce is a core part of the journey for many consumers across a number of different industries. Because eCommerce websites or sections of websites often attract a broad diversity of consumers with different identities, brands that take the time to design experiences with as little friction as possible for people with these identities will see more conversions.
This episode walks through how to build a more inclusive eCommerce website, with specific examples of how different brands do that for different identities.
Even if you don’t have an eCommerce website, many examples referenced will still be applicable to help you build a site that drives more conversions.
Links
All the examples mentioned in this episode
Episode 127: How to create a multilingual content strategy with Selim Dahmani
Episode 60: Designing inclusive experiences for neurodivergent consumers
Episode 58: How to build an LGBTQ+ inclusive brand with Hank Paul
Transcripts
Get the episode transcript here
