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Ep. 42: [Listen to Them] Are You Using Your Brand’s Power for Good? How Marketing Impacts the Way Consumers Feel About Themselves

Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration, and loyalty of more consumers, especially those with differences that are often ignored by brands.

I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it.

Brands have a lot of power. Whether you are intentional about how you use it or not, your products, visuals, communications, and the experiences you deliver have an impact on the way consumers feel.

Make sure that impact is one you desire to have.

In this episode, consumers talk about the power brands have on influencing consumers, and what they can and should do to use that power for good.


Go to Listen to Them for all the episodes in this special series, and to get details about the live masterclasses happening February 22-24 to help you build action plans based upon the insights gleaned from this special series.


Access the full transcript of the episode here.

If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, comment on this episode, a previous episode, or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at That’s inclusive I’d love to feature your question and comments on the show.

Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.

Somebody’s waiting on you.

Thanks for listening.

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