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Ep. 46: Inclusion Wins at Super Bowl LVII

Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration, and loyalty of more consumers, especially those with differences that are often ignored by brands.

I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it.

Over the past few years more brands have started to lean harder into more inclusive campaigns. As we look at SuperBowl campaigns for 2021 and 2022, inclusion took a more prominent role. That wasn’t the case in SuperBowl LVII. The celebrity filled ads seemed to have different goals.

While inclusion didn’t feel like it was actively considered in the majority of ad campaigns, there were still major wins throughout the event that are worth calling out, as well as one noteworthy ad from the NFL that did hit the mark from an inclusion standpoint.


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Access the full transcript of the episode here.

If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, comment on this episode, a previous episode, or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at That’s inclusive I’d love to feature your question and comments on the show.

Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.

Somebody’s waiting on you.

Thanks for listening.

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