Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration, and loyalty of more consumers, especially those with differences that are often ignored by brands.
I’m your host, Sonia Thompson, a marketer and someone with a lot of differences.
Let’s get to it.
You can’t build an inclusive brand without building an inclusive culture. It’s really hard to authentically attract and retain customers from underrepresented communities if you do a poor job of attracting and retaining talent from underrepresented communities.
That’s why company culture is one of the 5 pillars in my framework of building an inclusive brand.
Because workplace culture is such an imperative, I am thrilled to bring you this chat with today’s guests, Leanne and Al Elliott, hosts of the Truth, Lies, and Workplace Culture podcast, and co-founders of a workplace culture consultancy, OblongHQ.
Leanne is a certified business psychologist and leadership coach, and Al is a serial entrepreneur – a great marriage of theory and practice.
- Where many brands focus their energy on workplace culture, and where they should put it instead.
- How to influence culture when you’re not the boss.
- The 7 pillars of an inclusive workplace culture.
- Why cognitive tests may work against your inclusion goals.
- How to get started building an inclusive culture.
- Why many leaders don’t have an accurate view of what their culture is. How to measure progress you’re making with your workplace culture.
Access the full transcript of the episode here.
If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, comment on this episode, a previous episode, or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at inclusivemarketing.co/voicemail. That’s inclusive marketing.co/voicemail. I’d love to feature your question and comments on the show.
Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.
Somebody’s waiting on you.
Thanks for listening.