Representation matters. We know this. But all representation isn’t created equal. In this episode, I walk you through how to do representation in marketing the right way, infused with insights from consumers.
Links
2021 State of Representation in Marketing Study
Orange FIFA Women’s World Cup ad
Episode 51: How To Create Inclusive Content That Makes More People Feel Seen with Natasha Pierre
Episode 53: The Inclusive Marketing Framework The Big Brands Use with Jerry Daykin
Episode 45: Factors That Influence Your Customers’ Success That You Should Be Aware Of
Meryl Evans post on LinkedIn about accurate narrative of people with disabilities
Transcripts
Get the episode transcript here
