Sonia Thompson, Author at Inclusive Marketing HUB - Page 6 of 13

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Sonia Thompson

154 articles published

In the image we can see costumes, one of them Spider-Man, hanging on the wall of a room apparently belonging to a girl.

Ep. 83: You can’t afford to not have this kind of talent on your team

In the image we can see several rolls of different colored paper tape forming intersecting lines.

Ep. 82: Should you ask customers for their demographic information?

In the image, we can see an old telephone tube, yellow in color and with white cable.

Ep. 81: Do this to increase customer acquisition for people from underrepresented and underserved communities

In the image we can see a laptop, a pencil holder, an agenda and a vase in perfect harmony.

Ep. 80: Consumer reactions to real brand customer experiences

In the image we can see an agenda, and the hands of a black woman, taking notes.

Ep. 79: How smart brands strategically partner with HBCUs

In the image we can see the trunk of an old green car, with a white roof

Ep. 78: Authentic and inclusive brands: INBOUND 2023 panel discussion with Natasha Pierre and Sundas Khalid

In the image we can see correspondence, a gold pen, a roll of thread on a white table.

Ep. 77: 5 Common reasons brands hesitate to engage in inclusive marketing (that are costing them sales)

In the image we can see a long and diverse table of friends sharing a breakfast with fruits and juices

Ep. 76: ‘Nothing about us without us’ and working with inclusive marketing agencies with Matthew Tsang

In the image we can see a cup of tea, and also a plate of chocolate cookies.

Ep. 75: Inclusive marketers react to campaigns from Barbie, Sainsbury’s, McDonald’s, and more

In the image we can see several plates of chocolate with nuts.

Ep. 74: How to authentically engage Muslim consumers with Mariam Shahab

Sonia Thompson, a Black-woman is wearing a purple princess dress and a tiara. Her hair is in a bun. She is kneeling down and smiling as she poses with a little girl. The white little girl about 7 years old is smiling, and wearing a grey tank top, pink shorts, and pink crocs. There is a grey background with grey tile floors.

What Consumers Want You To Know About Representation In Marketing [Research]

In the image, we can see an office work desk, laptop, notebook, ruler, agenda, etc.

Ep. 73: How to bake inclusion into your brand guidelines