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Ep. 106: How Zumba built a global customer base in more than 180 countries

Inclusive marketing really is just doing marketing well. Even though we aren’t there now, eventually, we’ll get to a place where won’t even need to call inclusive marketing inclusive marketing anymore — it’ll just be the way we do marketing.

The good news — we’re not too far away from that being our reality. That’s because that’s the way some brands are already operating today. Zumba is one of those brands that has that approach.

In today’s episode, I sat down with Zumba’s Chief Marketing Officer, Carolina Moreas, who gave a ton of insight into the way the brand operates, that has enabled them to build a global and fiercely loyal customer base in more than 180 countries.


Get the episode transcript here

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