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Ep. 114: What is normal anyway?

People from underrepresented and underserved communities are often viewed as not being “normal” or very different from everyone else — which is why they don’t get the attention and support they should.

But what does it mean to be “normal”? Who gets to decide what “normal” is? And is “normal” even a real thing, or is it a construct we should all reject?

I cover all these important questions and ways to think about it for your brand in today’s episode.

The Canary Code book

Unilever ditches the world “normal”

Inclusive marketing ethics

Inclusive marketing spectrum

Get the episode transcript here

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