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Ep. 35: 5 Consumer Expectations for Brands Engaging in Inclusive Marketing in 2023

Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration, and loyalty of more consumers, especially those with differences that are often ignored by brands. I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it. 

More brands than ever are engaging in inclusive marketing. And increasingly, consumers are starting to take notice. And while it is a good thing that marketers are making more of an effort to serve a broader range of people, consumers from underrepresented and underserved communities aren’t just automatically flocking to those brands.

Marginalized consumers want brands to prove they are worthy of their attention and dollars. They have higher expectations of the brands that are working to win their attention and get them to swipe their credit cards.

Key Points

In this episode, I cover five expectations diverse consumers have of brands that want to earn their loyalty.


What inclusive brand type are you? Take this quick quiz to find out:

Want to go deeper with building your inclusive brand? Check out Inclusive Brand Academy at and find out which option is right for you.


Access the full transcript of the episode here.

If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, comment on this episode, a previous episode, or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at That’s inclusive I’d love to feature your question and comments on the show.

Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.

Somebody’s waiting on you.

Thanks for listening.

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