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Ep. 37: Introducing ‘Listen to Them: Black Talent and Consumers Share Their Real Life Stories and Perspectives on Working in Teams and Inclusive Marketing’

Welcome to Inclusion and Marketing, the show that’s all about helping you win the attention, adoration, and loyalty of more consumers, especially those with differences that are often ignored by brands. I’m your host, Sonia Thompson, a marketer and someone with a lot of differences. Let’s get to it.  This year, I wanted to take the opportunity to do a Black History Month campaign that both elevated voices and shined a light on experiences people within the community have, for the purpose of educating others, not within the community on how they can make life better for both Black talent and Black consumers.

The result is a special podcast series I’m dropping for you, you can find it right here in the feed. It’s called “Listen to Them: Black Talent and Consumers Share Their Real Life Stories and Perspectives on Working in Teams and Inclusive Marketing.”

In it, you’ll hear directly from people I interviewed in a narrative format – about various topics related to working in teams and of course inclusive marketing. We cover micro-aggressions, what it’s like being the only one, or one of a few in the room in a professional setting, what high-performing teams look like, and how to work with people who are different from you.

This is beneficial for you to hear for anyone who works with others in a team setting – including leaders and individual contributors – because everyone plays a role in making people feel like they belong.

From a marketing standpoint, we covered topics such as representation, authenticity, and the power brands have in how people feel about themselves.

Have a listen to the episodes, and then go to Listen to Them to register for the workshops being held February 22-24 to create an action plan based upon the insights from the episodes.


Access the full transcript of the episode here.

If you like the show, I’d love it if you’d subscribe to the channel and leave a rating interview for it. It does help the show and helps others discover it. And wouldn’t it be great if there were more people practicing inclusion and making more people feel like they belong? I think so. Also, I want to hear from you. If you have a question, comment on this episode, a previous episode, or in general, or if you would just wanna say hi, I like those kinds of messages too. Send me a voicemail at That’s inclusive I’d love to feature your question and comments on the show.

Until next time. Remember, everyone deserves to have a place where they belong. Let’s use our individual and collective power to ensure more people feel like they do.

Somebody’s waiting on you.

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