Globalization is a smart growth strategy. When you focus on serving people who have the problem your business solves who speak different languages and or live in different countries, growth is inevitable.
With the technologies that exist today, this is easier and more cost effective to do than ever, no matter what type of business you have.
So in today’s episode as we continue with our growth series, we’re going to cover how you can use globalization as a growth strategy in your business, with my guest, Hilary Atkisson Normanha, a globalization specialist.
Get the episode transcript here