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Ep. 74: How to authentically engage Muslim consumers with Mariam Shahab

Twenty-five percent of the world’s population identifies as Muslim. However representation in media and marketing for people of Muslim faith is nowhere near the population. And when Muslim representation does exist, it often isn’t favorable and showcases people of Muslim faith in negative stereotypical ways. No bueno.

In this episode, I chat with Marie Shahab, an inclusive marketer who is also of Muslim faith, to talk through ways brands can ensure the people they serve from this community feel seen, supported, and like they belong. You probably already have customers or people who’ve considered buying from you who are Muslim, so this is an important listen.

Study: Erased or extremists: The stereotypical view of Muslims in popular episodic series

Episode 67: Evite CMO shares how the brand grew by including more customers –

KitKat Canada Ramadan commercial –

Get the episode transcript here

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